On March 15, 2012 Bekeela Watson, Graduate Coordinator for the Maternal and Child Health Program at the University of Illinois at Chicago, gave a presentation about how to engage an audience when delivering public health messages in a group setting. Methods of persuasion beyond standard public speaking tactics were addressed. Participants used realistic situations to show how to establish trust, rapport and mutual understanding.
Click here to download the presentation.
Click here to view photos of the event.
- “Attitudes and Persuasion: Classic and Contemporary Approaches” by Richard E Petty and John T Cacioppo
- “To Think or Not to Think: Exploring Two Routes to Persuasion” In S. Shavitt & T. C. Brock (Eds.), Persuasion: Psychological insights and perspectives, 2nd edition (pp. 81-116). New York: Allyn & Bacon.
- Centers for Disease Control and Prevention Website (Gateway to Health Communication & Social Marketing)